Перейти к содержимомуSkip to content

Our approach

A connected process from uncertainty to launch

Research, structure, design, motion and development stay connected. This page explains how the work is organised and handed over.

01 / Brief

How a project begins

A finished specification is not required. We define the challenge, available material, constraints and decision-making process before fixing the scope.

  1. 01Explain the business and the challenge
  2. 02Share the current website, if there is one
  3. 03Send the material already available
  4. 04Identify the person responsible for key decisions

02 / Process

Six stages, one working system

Banya u Mikhalycha — the men’s and women’s day schedule

01

Research

Business, audience and objections

Challenge definition and requirements

03 / Operations

Content, systems and collaboration

Who prepares the copy

We work with existing material, organise the information and help formulate key messages. Specialist copywriting, translation and content production are scoped separately.

CMS without unnecessary overhead

We support WordPress, headless CMS and custom admin systems. Sanity, Strapi and Directus are possible headless options. Small presentation websites do not need an admin panel by default.

Integrations

After reviewing the existing stack, we can connect CRM through APIs, forms, SMTP, analytics, maps, catalogues, import/export, webhooks, external booking, basic AI features and internal dashboards.

Multilingual websites

We treat URL architecture, navigation, localised metadata, text expansion and hreflang as part of the core system.

SEO-ready development

We prepare semantic markup, metadata, canonicals, sitemap, robots, performance and migration considerations. Ongoing search marketing is a separate discipline.

04 / Production

Architecture prepared for production

  • Direct access to design and development
  • Git-based workflow and staging before launch
  • QA, migration planning and handoff
  • Compatibility with existing infrastructure
  • We can work under an NDA when the project requires it

05 / Ownership

A clear production path and handoff

The project is not tied to a closed EO Labs platform. The exact handoff package is defined in the project scope.

  • Git repository, source code and production build
  • Hosting, domain and CMS access
  • Design assets created for the project
  • Deployment instructions and relevant documentation

06 / AI-assisted production

AI supports the process — it does not own the decisions

We use AI tools across research, prototyping, development and QA to validate options faster and automate visual regression. Architecture, design and product quality remain our responsibility.

  1. Research
  2. Prototype
  3. Build
  4. QA

07 / Fit

Project fit

A strong basis for the engagement

  • You need a non-template website or a digital presence update
  • The business spans several services or languages
  • The project needs a CMS or integrations
  • Design, engineering and a clear handoff all matter

Another route may work better if

  • You need a template website in a few days
  • The only criterion is the lowest cost
  • The task is a strict 1:1 build of finished layouts with no design work

Have a project to structure?