Website decisions, explained
Decisions before development and after launch: the format, platform, timeline, content, budget, acceptance and route to an enquiry.
- Acceptance
How to review and accept a finished website
A practical client checklist for customer journeys, enquiry delivery, mobile layouts, content and handover.
Read article - Timeline
How long does it take to build a business website?
Assess the delivery plan, approvals and dependencies before agreeing a launch date.
Read article - Platform
Website builder or custom development: how to choose
Compare editing, integrations, portability and maintenance using the work your team needs to do.
Read article - Planning
Landing page or multi-page website: choosing a format
Match your pages to the questions buyers ask. Examples for service businesses and B2B companies.
Read article - Preparation
What to prepare before commissioning a website
A usable brief, content inventory and acceptance criteria. What to collect before design starts.
Read article - Website audit
Why your website is not generating enquiries
Check delivery, traffic, the offer and the mobile enquiry journey before commissioning a redesign.
Read article - Budget
How much does a corporate website cost?
What shapes the budget: architecture, content, CMS, integrations and migration.
Read article - Redesign
When does a website need a redesign?
Separate local issues from problems that need a new website structure or implementation.
Read article