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Corporate websites

Corporate websites for complex B2B companies

A website becomes a system that explains the business to different audiences, connects products, services and evidence, and leads each visitor to a useful next step.
  1. 01Company
  2. 02Audiences
  3. 03Information
  4. 04Trust
  5. 05Action

Complexity grows with the business

A corporate website is more than a collection of pages

Business lines, products and documents accumulate faster than the website logic evolves. Sales teams end up explaining manually what the interface should make clear.

ServicesProductsPDFsNewsCertificatesDivisionsContactsPresentations

Who are you?

What do you do?

Is this relevant to me?

Why should I trust you?

What happens next?

One company. Different questions.

Journeys shaped around real decision makers

The actual audience set comes from research. This example shows how one structure can answer different needs without becoming four separate websites.

Do they have the right expertise and relevant experience?

  1. 1Business lines
  2. 2Service
  3. 3Work
  4. 4Request a proposal

Architecture before interface

Map the business first. Design the visual system second.

We establish business lines, content types and their relationships before drawing screens, so navigation follows the company rather than a library of generic blocks.

Company

Services

  • Direction A
  • Direction B
  • Direction C

Products

  • Categories
  • Entries
  • Documents

Trust

  • Work
  • Expertise
  • Certificates

Company

  • About
  • Team
  • Contact

Trust architecture

Evidence works as a sequence

Trust does not live in one testimonial. We place verifiable evidence where each new question appears.

  1. 01Real work
  2. 02Industry context
  3. 03Documents
  4. 04Certificates
  5. 05Team
  6. 06Facts
  7. 07Process
  8. 08Partners
  9. 09Locations
  10. 10Technical information
  11. 11Clear contacts

Corporate content system

A CMS manages entities, not a pile of pages

A content model connects information across sections. One document or case study can appear in the right contexts without manual duplication.

Service
Product
Case
Document
Person
Location

Pages · relationships · filters · languages

A catalogue without pretend ecommerce

A route to enquiry without a shopping basket

For a complex product, helping people evaluate and request terms is often more useful than imitating an online shop.

  1. Category
  2. Product
  3. Specifications
  4. Documents
  5. Request a quote

Basket, checkout and payments belong only where the underlying business process is genuinely ecommerce.

SEO and migration

Preserve accumulated signals where possible

For an existing website, we prepare and test a migration map before launch. This reduces the risk of losing search signals; it is not a promise to retain rankings.

  • 01URL inventory
  • 02Content mapping
  • 03Redirect map
  • 04Metadata migration
  • 05Canonical and hreflang
  • 06Sitemap
  • 07Pre-launch QA

Verifiable execution

We show what we have actually made

We do not yet publish a corporate B2B case, so we do not substitute a polished presentation for real work. The method is demonstrated through real process artefacts and production quality through published work.

Corporate website process

From business map to controlled launch

  1. 01

    Business mapping

    → Confirmed priorities and project boundaries

  2. 02

    Audience & content architecture

    → Page map and user journeys

  3. 03

    Prototype

    → Validated hierarchy for key screens

  4. 04

    Visual system

    → Direction and scalable components

  5. 05

    Development

    → Responsive production interface

  6. 06

    Content migration

    → Mapped and migrated content

  7. 07

    QA & launch

    → Verified build and release plan

What you receive

A concrete system for launch and growth

  • Information architecture
  • UX prototype
  • Visual direction
  • Responsive interface
  • Component system
  • Frontend
  • CMS and content model where required
  • Agreed integrations
  • Technical SEO baseline
  • Analytics setup
  • Migration plan for an existing site
  • Repository and handoff

Cost and scope

The estimate follows the system map

We do not quote a fixed price before understanding the structure. First we define volume and dependencies; then we recommend an engagement format.

Content typesUnique templatesCatalogueCMSIntegrationsMigrationLanguagesMotion

The Services page contains EO Labs' current pricing architecture; the final estimate depends on confirmed scope.

FAQ

Questions before starting

How is a corporate website different from a service website or landing page?

It connects several business lines, content types and audiences. A landing page usually supports one offer; a corporate system must answer different questions across a longer decision cycle.

How many pages does a corporate website need?

The count follows the business and content map, not a preset package. We identify page families and reusable content types before estimating volume.

Do we need a CMS?

Only when the team regularly updates services, products, documents, news or other entities. We choose a management model after reviewing roles, update frequency and the current stack.

Can a catalogue work without ecommerce?

Yes. A catalogue can lead from categories through specifications and documents to a request for proposal without basket, payment or checkout.

Can you migrate existing content and SEO structure?

Yes. We inventory URLs and content, prepare content and redirect maps, migrate necessary metadata, and verify canonical, hreflang and sitemap. This reduces migration risk but cannot guarantee rankings.

Can the website support multiple languages?

Yes. We design URLs, navigation, localised metadata, text expansion, language relationships and the content update workflow as one system.

Can you work with an existing brand identity?

Yes. We identify which rules and assets already work and build the digital system around them. If the visual foundation is incomplete, the art-direction scope is agreed separately.

Can we start with an audit?

Yes. An audit is useful when it is unclear whether the website needs a full redesign or focused improvements to structure, content and key journeys.

Next step

Turn complexity into a clear structure

Share the current website, available materials or an early map of business lines. That is enough to begin defining the scope.